If you are a mom and you are looking for the perfect purse, you are not alone. But it can be argued that what moms want in a purse is different depending on the job that needs doing. I will argue that it all comes down to these six things.
I recently switched from having a carry-all-the-things purse to a tiny grab-n-go wristlet. It holds my debit cards and IDs and not much else. I’m currently looking for a replacement that is just big enough to add lipstick and an ink pen. I love being able to just grab my little wristlet off the dresser as we fly out the door.
I used to think I needed to go big. So my idea of what makes the ideal mom purse has changed. But my kids are older too. When I had littles, if I didn’t have a purse big enough for a bottle or sippy cup and some hand cleaner, it wasn’t the right purse for me.
Roominess is what moms want in a purse.
Hear me out now. I’m not saying we need big purses, unless that’s what we want. What I’m saying is this: A mom’s purse needs to have the perfect amount of room for whatever she wants to put into it. Whether that is everything-plus-the-kitchen-sink, or just a few cards and lipstick, mom’s purse needs to have the perfect amount of room.
Color is what moms want in a purse.
Pops of color make a huge difference to any outfit, and adding a bright colorful accessory to a boring outfit changes everything. But sometimes, a super colorful outfit needs a neutral purse. So when moms are looking for the perfect purse, they are looking for the perfect color.
Good lines are what moms want in a purse.
Whether I’m shopping at a local discount store or shopping in the Coach Outlet store, I’m looking for a purse with good lines. A purse that I will buy is one that is pleasant to the eye, and one that doesn’t have straps or knobs or pockets that are strangely out of proportion. Shapeliness is probably one of the first things I look for when I’m choosing a purse.
Quality materials are what moms wants in a purse.
It is very possible to spend a lot of money on a “name” and get crappy leather that is really not leather (it can be called leather even if it is mostly something else with a tiny thin layer of leather glued on) and it is also possible to spend a lot less and get real solid leather that will last for years.
Moms want purses that will live through the impossible lifestyle of a mom. Getting thrown on the ground next to a lawn chair at a soccer game, drug through the mud by a helpful toddler, smashed in the grocery cart under piles of food, licked by the dog, left in a hot car until midnight, set down on a counter covered in milk, or any one of a dozen other ways a mom’s purse is going to be mistreated until it reaches the end of its life. This purse is going to have to “weather the elements” and as such it needs to be made from good stock.
Intentional interior design is what moms wants in a purse.
Nothing is more aggravating than finding the perfect color purse, with perfect lines and quality materials, only to open it up and realize they forgot to consider the interior design. The interior of a mom’s purse should be intentional. Whether it’s an ID pocket where the ID can actually be seen OR removed, or a pocket for baby bottles and a pocket for lipstick, moms want the interior design of a purse to be created for function. I will never choose form over function if I can have both. And I can.
Clean-ability is one thing moms want in a purse that we almost never get.
Do you have any idea how many melted chocolate bars I have cleaned out of purses? Or better yet, do you know how many purses I’ve thrown away because of melted chocolate I didn’t even know about? Let’s hope it was actually chocolate.
Sometimes I think the inside fabric of purses is never clean-able, because the purse manufacturers want to force us to buy more. But seriously, if you made a purse where the inside could easily be wiped clean of grossness, while the outside looked fabulous — I’d be buying multiple colors and sizes and styles of your brand! (And recommending you to all of my mom friends.) This is a huge selling point that purse designers are completely missing the mark on.